Enough Brown Noising

We have kissed our audiences' behinds enough while learning about ethos and pathos to get them close to our traps. Once we have proven our point, it's time to attack. Logos, it's nice to see you again. Facts and knowledge are key for the audiences' understanding of the subject, and what you want to gain from it. Heinrichs shows us a new form of logos, the use of syllogisms and his partner in crime enthymemes. You don't want to make your audience feel stupid, thus enthymemes come into place when you utilize syllogisms but it removes the logical part of your argument. For its full potential, try to use it when talking about a subject the audience knows well so they'll get it.

Heinrichs is right when he states, "Marketers use a kind of syllogism all the time." (124). It can be seen in this famous Old Spice commercial. Basically the commercial is telling you, mostly towards women, that if your man uses Old Spice Body Wash, he can make your wishes come true. I mean who wouldn't want a body wash that lets you find tickets in oysters to things you love?

I found it impressive how logos can be used in many ways to get facts and knowledge can be expressed. To finish the job off just add some stories, comparisons and facts when using inductive logic. Its opposite, deductive logic, uses a commonplace to reach a conclusion. Men who smell good generally pick up girls more on average than men who don't shower. See. Now you want to shower because before you might of not been successful in picking up girls. You're welcome.